The most successful ecommerce businesses and bookkeepers use well-documented processes. Get your ecommerce bookkeeping ready to scale with our free checklist.

How A2X Handles VAT in All European Ecommerce Marketplaces
Dec 17, 2020

How A2X Handles VAT in All European Ecommerce Marketplaces

Home » Blog » How A2X Handles VAT in All European Ecommerce Marketplaces

Estimated reading time: 9 minutes.

Anyone who runs an online store will know that the beauty of ecommerce is that its capabilities are limitless.

It’s a fantastic way for retail stores of any type and size to reach a new community of customers – enabling you to expand your sales worldwide without the extensive costs of setting up a brick-and-mortar store.

Ecommerce has levelled the playing field, making it possible for small businesses to compete with corporate giants on an international stage. But that doesn’t necessarily mean business fundamentals have changed, and running an ecommerce store has many complexities that a physical store won’t ever encounter.

Being able to sell globally is wonderful, but it does come with certain accounting challenges that, without the right systems, can be extremely time-consuming to manage.

For UK ecommerce sellers, one of the biggest accounting considerations you’ll face will be VAT.

At A2X, we love ecommerce. We’ve been working with ecommerce systems for more than 10 years. We have experience selling internationally, and we were among the first to work with Amazon FBA in the UK. We’ve encountered first-hand how many hours can go into exporting and manipulating your ecommerce transactions – and we’re here to tell you that there is an easier way.

Whether you’re in the start-up phase or a seasoned professional, take a look at how A2X can help Amazon, Shopify and eBay sellers in the UK accurately manage VAT.

Learn how to manage your sales tax obligations like a pro

Sales tax is complex and the costs for getting it wrong can be significant. Discover the key terminology, compliance strategies as you grow, and how to set your business up for success.

Download our free guide

A Brief Rundown Of VAT

Around the world, sales tax has different labels, and how it’s charged and collected also changes from country to country. In the UK and Europe, it’s called “value-added tax” (VAT).

It’s a general tax that’s applied to all commercial activities involving the production and distribution of goods. VAT is paid for by the customer when a purchase is made – but it’s your job as a seller to collect it for the government.

VAT is charged as a percentage of the sale price.

If you’re a VAT-registered business, you’re allowed to deduct the VAT you’ve paid from what you’ve collected. The resulting total is what you pay to HM Revenue and Customs (HMRC).

Once your UK ecommerce business reaches an annual taxable turnover of £85,000, you are legally required to register for VAT. This means you need to start charging and collecting the right amount of VAT on all sales made in the UK and remit any owing VAT to HMRC when it’s due.

On top of that, if you’re using Amazon’s Pan-European FBA network to sell your products to European customers, you may also be liable to charge and collect VAT in those countries too.

Each EU country has a distance-selling sales threshold before you must register for VAT. In practice, this means you could be required to collect VAT in multiple countries and file multiple VAT returns. That’s a lot of number-crunching – but there is a silver lining.

How A2X Handles VAT In Your Accounting System

Amazon UK, Shopify and eBay can be set up to automatically collect VAT on your sales, at the right percentage, so you don’t have to worry about being out of pocket.

Then, if you’re using cloud accounting software like Xero, Sage or QuickBooks Online, the process of filing a VAT return is relatively simple.

However, your accounting software requires accurate financial data to run a correct VAT return – even more so if you’re filing in more than one jurisdiction. That’s why you need a clear understanding of your sales numbers right from the start, so you know how much money is owing to each tax department.

Think of A2X like a financial housekeeper that sits between your online marketplace store and your accounting system, tidying, sorting and summarizing your transactions and VAT while you get on with business.

A2X for Amazon

Recording your Amazon settlement payments as gross revenue does not take into consideration the range of service fees (storage, fulfilment, removal) and taxes (VAT included) that need to be accounted for as expenses. By doing that, you’re painting an unrealistic picture of what your actual profit is.

This is where A2X for Amazon will simplify your Amazon accounting so you can file your VAT returns with confidence.

  1. When Amazon creates a new settlement file, A2X automatically fetches it, crunches the numbers, and generates a summary of revenue, expenses, and other transactions.
  2. Using this information, A2X then generates invoices or journal entries from each settlement and posts them to your cloud accounting system.
  3. You can then set the ledger accounts and tax rates that apply to each type of transaction.
  4. When settlement payments from Amazon appear in your bank account, you can easily reconcile these deposits with the A2X settlement postings.

A2X for Shopify

Selling your products across more than one ecommerce platform? A2X also supports Shopify sellers. It doesn’t matter what ecommerce platform you’re using because our multi-channel plans enable you to get the most out of A2X.

A2X for Shopify categorizes all your transactions and sends them to Xero or QuickBooks in tidy summaries that match your Shopify Payments – meaning you have accurate financials 100% of the time.

A2X for Shopify will:

  • Save you hours of reconciliation every month by automating the reconciliation process.
  • Allow you to grow your ecommerce business quickly by increasing transaction volume with ease.
  • Enable accurate, up-to-the-minute financial data you can always rely on.

A2X For eBay

Now also supporting integration with eBay, A2X makes staying on top of your eBay accounting simple. It is also fully customizable so you can tell A2X how you want to account for your eBay sales and fees.

A2X for eBay overcomes the complexities of eBay’s accounts process. A2X posts your eBay Managed Payments sales and fees directly into QuickBooks or Xero in tidy summaries that mirror the payouts to your bank account, making calculating VAT simpler.

A2X for eBay will:

  • Link to your eBay account in read-only format, so it will not change your account settings.
  • Comprehensively track all orders, fees and payouts and link them to your bank account. Saving you hours of time in manual reconciliation.
  • Support multi-currency sellers and help you manage the varying tax rates on each sales origin.

A2X for Accountants

A2X isn’t just designed to make ecommerce selling easier. If you prefer to outsource all your accounting, you may find your accountant utilizes A2X too.

Specialist ecommerce accountants worldwide are using A2X to automate their clients’ accounting and reconciliation.

Here’s how:

  1. Link to Amazon Marketplace or Shopify store. Your accountant simply requests access to your ecommerce platform or you can invite them to connect to A2X.
  2. Link to your accountant’s Xero or QuickBooks account. Your A2X account connects your Amazon Marketplace, Shopify Store or eBay account to their accounting systems in minutes. The A2X team can talk you or your accountant through the set up if help is needed.
  3. Load and summarize ecommerce transactions. Your Amazon Marketplace, Shopify or eBay store transactions are loaded into A2X and grouped to match the pay-outs to your bank accounts.
  4. Reconcile books with ease. Your bank deposits can be easily reconciled with the numbers A2X posts to your accounts chosen accounting system. You can be confident everything will match to the cent, potentially saving you money in compliance costs with your accountant.

UK Ecommerce Accountants Use A2X Too

Don’t just take our word for it – some of the UK’s top ecommerce accountants swear by A2X. They all specialize in VAT – and they’re trusted A2X partners.

If you’re on the hunt for an ecommerce accountant, we highly recommend:

AVASK Accounting and Business Consultants

A dynamic team focused on providing its clients with innovative and proactive solutions to help improve their businesses.

  • Provides VAT services (among many other accounting services).
  • Specializes in helping ecommerce businesses expand into UK and EU marketplaces via Amazon and other ecommerce channels.


Provides specialist accountancy services for businesses selling through online platforms including Amazon.

  • Has been using A2X since 2015.
  • Accountancy practice based in the UK offers cloud accounting worldwide.
  • Specializes in Amazon sellers and online retailers and has the expert tools and techniques to help you get the most out of your business.


Specializes in all accounting matters including VAT solutions for businesses.

  • Great for start-ups, rapidly-growing ecommerce businesses or retail stores looking to branch into the digital world.
  • Focuses on making the best use of technology to reduce repetitive tasks and fully embraces applications like A2X, Xero and QuickBooks.

Full Stop

Experts in technology and systems along with the accounting you need to manage your business.

  • Works with UK-based customers with a passion for Shopify and/or Amazon with Xero.
  • Speciality is streamlining your systems and processes in your multi-channel stores with up-to-date info on your business performance.

Lodestar Accounting

Helps businesses realise their financial potential using cloud-based products to review real-time business data from anywhere in the world.

  • Avid users of A2X to ensure bookkeeping is kept up to date on a real-time basis so business owners can make business decisions quickly.
  • Has been welcoming ecommerce SME Xero in the Lodestar family since 2016.

Bean Ninjas

Creates freedom for online sellers through stress-free business finances.

  • Serves UK-based Amazon FBA and Shopify sellers using Xero.
  • 2019 Xero Bookkeeping Partner of the Year.
  • Helps customers integrate A2X and get their business finances squared away in Xero.

Elver Consultancy

Xero proficient, helping sole traders and companies with A2X set-ups, UK tax compliance and planning.

  • Highly experienced with Shopify merchants and Amazon marketplace sellers.
  • Extensive experience in Amazon accounting, from single marketplaces to international sellers with VAT/GST obligations in multiple countries.

A2X – The Trusted Solution For UK Accounting And VAT Collection

With just a few clicks, you can integrate A2X with your accounting software. This way, you can have your Amazon settlements, Shopify pay-outs and eBay Managed Payments reconciled to the cent, every time.

With an accurate recording of your ecommerce sales in your accounting system, A2X makes it easy for you to stay on top of VAT obligations – and you can relax knowing that your books are set up properly to handle VAT, both now and in the future.

Also on the blog

Learn how to manage your sales tax obligations like a pro

Sales tax is complex and the costs for getting it wrong can be significant. Discover the key terminology, compliance strategies as you grow, and how to set your business up for success.

Download our free guide

Ecommerce accounting is challenging, A2X makes it easy.

Discover how A2X can automatically take all of your accounting pain away.

Try A2X for Free

Before you leave...

Find out the top 3 approaches to managing sales tax and much more in our free guide.

Download for free