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The Best Amazon Seller Tools To Grow Your Business In 2021 [List]
Aug 20, 2021

The Best Amazon Seller Tools To Grow Your Business In 2021 [List]

Home » Blog » The Best Amazon Seller Tools To Grow Your Business In 2021 [List]

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Amazon seller tools

Selling on Amazon takes time, money, and effort. Like any business, you get out what you put in.

But if you want to grow your Amazon store and increase its annual turnover, you need to find ways to simplify and streamline your sales process.

So, what’s the solution?

Amazon automation tools are here to help.

So whether you’re looking for the next app to add to your business stack, or the ultimate Amazon FBA toolkit, you’re in the right place.

In this Amazon seller tools guide:

The best advice and insights for selling on Amazon this year

There’s a lot to know when it comes to selling on Amazon. In this guide, you’ll find expert tips and advice to make sure you start strong and stand out from the crowd.

Download our free guide

Tools to Grow Your Amazon Store in 2021

These days, there are a near-infinite number of apps, browser extensions, and digital tools out there designed to help Amazon sellers grow their business.

Using just a few of them can make selling on Amazon much simpler and boost sales.

In this guide, we’ll be looking at the following areas and some of the top tools on the market for each:

  • Product research: The best things to sell on Amazon FBA change all the time, so understanding the market, what to sell when and why, is crucial for success.
  • Inventory management: This should be a strategic part of your business to ensure seamless fulfilment, happy, repeat customers and maximum sales.
  • Listings: Automation can help you set competitive prices, react to changes in the market and bulk-upload or edit listings for faster operations and maximum efficiency.
  • Visibility and discoverability: Standing out from the crowd of almost 2 million is the key to a lucrative Amazon career. It doesn’t have to cost you with SEO for Amazon.
  • Marketing: Using marketing tools can help you not only advertise your Amazon store, but understand how your customers interact with your products, what they want to see and when.
  • Accounting: Extra tools are fantastic for ecommerce, but most come at a cost. If you don’t measure their costs against returns, you won’t know whether they were worth the investment. Accounting automation can help you do this.

If you want to become more successful as a seller, you need to minimize the time you spend manually running your operations.

That means simplifying and automating as many tasks as possible.

We’ve put together a collection of the best automation tools for Amazon sellers, so you can start growing your business right now.

Check it out.

Apps for Your Amazon FBA Toolkit

These tools have been chosen based on impartial reviews from online tech reviews site Capterra.

Some of these apps fit into more than one category too. The best way to strategize your tech stack development plan, is to start with an Amazon FBA business plan.

That way, you can find the technology to tick as many of your boxes as possible.

Amazon product research tools

Jungle Scout

Capterra rating: 4.7/5

  • What it’s for:

Jungle Scout is a comprehensive upgrade for Amazon sellers, loaded with handy tools and resources designed to help you research and sell your products.

  • Why we love it:

    • Built specifically for Amazon sellers.
    • Designed to help sellers of every level, from beginners to big businesses.
    • One of the biggest sources of information for every aspect of Amazon selling.
  • Cost:

Jungle Scout pricing starts at $29 per month. Unfortunately, there is no free trial version.

Helium 10

Capterra rating: 4.6/5

  • What it’s for:

Helium 10 is another all-in-one software made just for Amazon sellers, designed to help you identify seasonal trends, user behavior, and analyze product success rates.

  • Why we love it:

    • Made with Amazon sellers in mind.
    • Includes a profitability calculator.
    • Also comes with an inventory protector.
  • Cost:

Pricing for Helium 10 starts at $37 per month. However, there is also a free version and the premium version starts with a free trial.

Inventory management tools for Amazon sellers


Capterra rating: 4.9/5

  • What it’s for:

Trunk is an ecommerce inventory tracking software that syncs your inventory in real-time across different sales channels, including Amazon, Etsy, Shopify, and eBay.

  • Why we love it:

    • Simple, aesthetically pleasing interface.
    • Prevents overselling when using multiple channels.
    • Works for nearly every major ecommerce platform.
  • Cost:

Trunk pricing starts at $35 per month, based on usage. There is no free version, but they do offer a free trial.

Elite Seller

Capterra rating: 5/5

  • What it’s for:

Elite Seller is an all-in-one Amazon software designed to fully automate your business, manage inventory, research current trends, and more.

  • Why we love it:

    • Allows you to manage and track multiple Amazon seller accounts at the same time.
    • Handles just about everything, from inventory to PPC ads.
    • Visual representations in the form of graphs for each aspect of your business.
  • Cost:

Subscription costs start at $27 per month. There is no free version, but they do offer a free trial.

Listing tools

Seller Republic

Capterra rating: 4.9/5

  • What it’s for:

Seller Republic is a hidden gem designed to assist Amazon and eBay sellers in pricing their products competitively.

  • Why we love it:

    • Continuous repricing for FBA merchants that works for international markets.
    • Nine different subscription levels to scale alongside your business.
    • Competitor price tracking that works around the clock.
  • Cost:

Pricing starts at $28.95 per month for the Lite version or $48.95 per month for Professional. All plans come with a free 15-day trial.


Capterra rating: 5/5

  • What it’s for:

Store Automator is a multi-channel listing and inventory management software designed to help sellers make the most of each marketplace.

  • Why we love it:

    • Can be used as an arbitrage tool (plus other selling platforms).
    • Catalog-management tools for bulk-editing and data overriding.
    • Map your product data with the optimal category for each marketplace.
  • Cost:

No pricing is displayed on their website. However, Store Automator explains that this is because they “make sure every solution is crafted to your business.”


Capterra rating: 4.7/5

  • What it’s for:

Productboard offers customer-driven product management. The software was built to help sellers strategize and execute sales plans to make the most out of their business.

  • Why we love it:

    • Thoughtful product strategies based on frequent performance evaluation.
    • Focuses on the most catalytic aspect of product planning – the customers.
    • More features than you can shake a stick at.
  • Cost:

Productboard pricing starts at $20 per month. However, there is a free 15-day trial available.

Amazon SEO tools


Capterra rating: 4.7/5

  • What it’s for:

Ahrefs is a leading SEO platform with a built-in Amazon keyword tool and website-exploring tools that aim to make search engine optimization possible regardless of your skill level.

  • Why we love it:

    • Find the best keywords for your products and store.
    • A database of over 3 billion keywords.
    • All data comes directly from analyzing the browsing habits of real Amazon users, making it one of the best Amazon keyword research tools around.
  • Cost:

Subscriptions for Ahrefs start at $99 per month. Get two months free if you decide to pay annually.


Capterra rating: 4.6/5

  • What it’s for:

Ubersuggest is designed to help users find keyword suggestions, create SEO reports, and more.

  • Why we love it:

    • One of the few effective keyword research systems that offer free daily suggestions.
    • There’s a lifetime payment option – no monthly subscription required.
    • Offers unique keyword suggestions other platforms do not have.
  • Cost:

Subscriptions start at $29 per month, one-time purchase options start at a single fee of $290. There is also a free version that offers users three free searches every day.

Marketing and advertising tools


Capterra rating: 4.5/5

  • What it’s for:

Mailchimp is an all-in-one marketing platform with a special emphasis on email marketing. They also provide tools for targeted ad campaigns, analytics, landing pages, and more.

  • Why we love it:

    • One of the most dynamic and easy-to-use email marketing platforms out there.
    • Audience-centric style meaning your marketing efforts are tailored to your customers.
    • A real A-Z of marketing solutions available.
  • Cost:

Paid subscriptions begin at $9.99 per month. There is also a free version that is very popular with people that have minimal marketing needs.

NB: Amazon also has its own email marketing software – Amazon SES – which may also be worth looking into. Check out the Capterra reviews for Amazon SES here.

Blue Winston

Capterra rating: 5/5

  • What it’s for:

Blue Winston fully automates and manages your PPC ads and ad campaigns, simplifying the native advertising process for ecommerce sellers.

  • Why we love it:

    • Automatic ad creation for product groups and automatic scripts for ad optimization.
    • Automatic keyword generation and 24/7 support.
    • Automatic… everything.
  • Cost:

Blue Winston pricing depends on the number of products and subscription type. A monthly subscription for 1000 products is $70 per month. A 30-day free trial is also available.

Accounting automation

In our Amazon Accounting Hub, we break down all the key elements to managing your accounts optimally on the platform.

There you can find out top recommendations for accounting software choices, and how to set up your backend for success.

Here, we’ll focus on two of these apps.


Capterra rating: 4.5/5

  • What it’s for:

QuickBooks products provide complete solutions for handling all your ecommerce accounting needs. Track sales, manage inventory, organize your books, and even manage payroll within the app.

  • Why we love it:

    • Designed to grow alongside your business.
    • Manage and track all your accounts in one place.
    • An end-to-end product that’s perfect for ecommerce sellers big or small.
  • Cost:

QuickBooks’ cheapest plan starts at $25 per month. However, there are often deals such as 50% off your first three months.

Also check out Sage and Xero for your Amazon accounting.

A2X for Amazon

Capterra rating: 4.9/5

  • What it’s for:

A2X is a connector app that calculates corresponding journal summaries for each of your Amazon deposits. Each income and expense line associated with your Amazon settlement is laid out for you, so you know exactly how much you have made and spent, where.

A2X also splits statements that span months and maps your accounts and taxes for you, so your accounts are organized the way you need them for maximum efficiency and seamless accounting.

And that’s no matter how many stores you run or ecommerce platforms you sell on.

  • Why we love it:

    • Uses the accrual accounting method to allow for better cash flow management and forecasting.
    • Downloads your settlement data directly from Amazon and publishes it in tidy journals within your chosen accounting software.
    • It’s accurate Amazon accounting without the fuss.
  • Cost:

Subscriptions begin at $19 per month. Start your free trial of A2X for Amazon today.

Building Your Dream Toolkit Takes Time…

Rome wasn’t built in a day, and neither was Amazon.

In our guide to developing your own ecommerce tech stack, we look at the stages a seller might go through when automating aspects of their business.

It doesn’t make sense to invest in a suite of apps straight out of the gate, so take the time to make your plan, and ensure you get the most out of the least from day one.

Also on the Blog

The best advice and insights for selling on Amazon this year

There’s a lot to know when it comes to selling on Amazon. In this guide, you’ll find expert tips and advice to make sure you start strong and stand out from the crowd.

Download our free guide

Ecommerce accounting is challenging, A2X makes it easy.

Discover how A2X can automatically take all of your accounting pain away.

Try A2X for Free

Are you ready to succeed with selling on Amazon FBA?

Download our free guide to selling on Amazon FBA in 2022 to learn about:

Amazon in 2022

An overview of the Amazon seller landscape and key changes.

Business models

The playbooks that different sellers use to succeed, so that you can select the right fit.

Selling fees

We break down what it costs to sell on Amazon and the fees at each step along the way.

Fulfillment options

Discover the ways that you can send products to your customer base.

Product research

How to find winning product opportunities to list on Amazon.

Creating your account

The steps to setting up your Amazon seller account.

Listing your products

How to get your products online and optimize them for success.

Attracting and retaining customers

Use these tips to find your audience and convert them on your offerings.

Automation and growth

Important automations and integrations to get your business ready for scaling up.

Where to learn more

Find more places that you can learn what's needed to enable your growth.